
Job Summary
Trent University is actively committed to creating a diverse and inclusive campus community and encourages applications from all qualified candidates. Trent University offers accommodation for applicants with disabilities in its recruitment processes. If you require accommodation during the recruitment process or require an accessible version of a document/publication, please contact humanresources@trentu.ca.
Job Purpose:
Reporting to the University Librarian, the Library Communications & Engagement Coordinator is responsible for supporting the Trent University Library & Archives (TULA) in telling our story and communicating our value to internal and external stakeholders. A creative and collaborative individual, the Library Communications & Engagement Coordinator has demonstrated experience in using graphic design tools, social media channels and other platforms to promote and increase engagement with Library services, spaces, and resources. The incumbent leads the drafting, design, preparation and production of print and digital communications, promotional material, annual reports and statistics, templates, social media content, signage and displays. In consultation with Trent University’s Communications Office, ensures Library communications are aligned with institutional brand standards, and meet requirements for accessibility and best practices for universal design. Supporting the Library’s user experience and quality assurance processes, the incumbent assists with various UX and quality improvement projects including planning, data collection, analysis, and reporting. This position supports the planning, organizing and delivery of Library engagement programming and events at the Peterborough and Durham Campus Libraries.
Key Activities:
Print & Digital Communications
- As chair of the Library Communications Committee, assists with planning and implementation of Library promotional and communications initiatives, including:
- Social media content, strategy, and development,
- Newsletters, annual reports,
- Promotional materials, pamphlets, posters,
- Library signage & wayfinding,
- Library news items for distribution via institutional communication channels.
- Liaises with the University’s Communications Office to ensure compliance with institutional brand standards and guidelines. Acts as a resource for Librarians and Library staff to support adoption of brand standards and best practices.
- Designs promotional and informational materials for Library & Archives physical and virtual spaces, services, and resources.
- Creates, edits, manages and shares photographs, graphics, videos and images for Library & Archives marketing and communications initiatives
- Creates, edits, and maintains the Library & Archives website content using Drupal. Ensures website content is AODA compliant and adheres to best practices in web usability and design. Serves as a resource for website content owners and advises on architecture, design and content.
Promotion, Outreach & Engagement
- In collaboration with the Outreach & Engagement Librarian, assists with Library outreach and engagement programming (e.g. events, workshops, orientation activities, other programs).
- Leads the selection, design, ordering, distribution and inventory management of promotional items and material, working within an assigned budget.
- Assists with curation and promotion of displays and exhibits.
- Supports Library teams and key service areas with promotion, communication and outreach initiatives, helping to increase awareness of and engagement with Library services, spaces and resources.
Event Planning & Special Projects
- Assists with the planning, coordination and delivery of special events and programs throughout the year including promotion, logistical planning and catering.
- Assists the library team with special projects throughout the academic year as needed.
Administration
- Evaluates the effectiveness and impact of promotional and communications initiatives; provides feedback to internal stakeholders.
- Assists with data collection and preparation of annual reports, statistics, and surveys to support user experience and quality improvement activities for the Library & Archives.
- Chairs the Library & Archives Communications Committee; schedules meetings, prepares agendas and minutes
- As a member of the Library & Archives staff team, contributes to overall departmental planning and operations.
- Following priorities outlined by the University Librarian, directs and supervises the activities of student employees as required.
Education Required:
- Bachelor’s Degree or College Diploma in a relevant field (graphic design, media, marketing, communications) or equivalent.
Experience/Qualifications Required:
- 3 years’ experience in marketing, communications, social media or equivalent roles.
- Excellent written and oral communication skills
- Demonstrated proficiency with graphic design tools and software including Adobe Creative Suite and Microsoft Office applications. Experience with web design and content creation in a Drupal environment considered an asset.
- Experience with photography and videography in marketing and communications considered an asset.
- Experience working in a Library environment considered an asset.
- Proven ability to create accurate and professional public-facing digital and print content for diverse audiences.
- Deep understanding of traditional and social media channels and best practices, including principles of Writing for the Web and a demonstrated commitment to stay current with emerging trends in marketing, communications and social media.
- Ability to create digital communications content using image/video creation tools.
- Expertise in web and document accessibility and universal design principles and best practices, ensuring AODA compliance for all communications.
- Excellent organizational, time management and planning abilities to manage diverse projects and shifting priorities to meet multiple deadlines.
- Ability to learn independently and keep pace with the changing information environment.
- Strong customer service and interpersonal skills.
- Flexibility and sensitivity to meet the needs of diverse users.
- Strong collaboration and consultation skills; ability to seek and incorporate feedback from multiple stakeholders.
- Strong time management and problem-solving skills: Ability to organize work and establish priorities.
Supervision:
- Direct supervision of student employees including recruitment, scheduling, assigning and evaluating work, providing feedback and managing performance.
- Provide guidance by helping new staff with the use of communication tools or orienting others to work processes and methods on an ad hoc basis.